Search Engine Optimization
Search Engine Optimization (SEO): To maximize the overall volume of quality traffic to a website from search engines via "natural" or "organic" clicks by targeting relevant keywords.
SEO is an ongoing practice, a way to make pages more popular and stand out. While there are no guarantees for placement at a specific position, our years of experience have taught us the very algorithms that determine search engine rankings. Ergo, how to attune with the robots and spiders that crawl the web for indexing purposes increasing the likelihood of a better page rank.
Sign up for our SEO services to receive a free Google Adwords credit good towards any Search Engine Marketing campaign.
SEO
- Niche KeywordsA small set of descriptive words and phrases that represent the theme and content of a website.
- Google AdwordsGoogle PPC (Pay Per Click) advertising campaign setup and assessment.
- Google AnalyticsThe traffic analysis solution that gives you rich insights into website traffic and promotional effectiveness.
- Social NetworkingPersonal assistance with MySpace, Facebook, Twitter, Flickr, LinkedIn, Delicious, You Tube, etc., and how to find an audience for your topics.
- Friendly URLsSearch engines prefer static or "clean" urls with recognizable content phrases as opposed to dynamic or "dirty" urls.
- Code ComplianceWell written, keyword rich, easy to read code presents the best target to crawlers.
- Search SubmissionManually entering domain names or urls into the major search engine submission forms; Google, Yahoo, Ask Jeeves, MSN, AOL, etc.
- Sitemap.xmlThis protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling.
- Meta TagsCode embedded within the <head> tag of every web page that is not displayed visually, but has the sole purpose of delivering information to search engines.
- Content ReviewEvaluating how your website content is perceived by search engines and spiders.
- Robots.txtA root directory file which communicates with spiders visiting your website. The file grants or disallows access to certain folders, file types, and file names.
- Page TitlesAn element of code placed in a web page appearing on the top bar of most browsers to identify the subject matter.
- Linking StrategiesHow to properly link internal and external anchor tags with the title attribute.
- Domain AppraisalConsidering the value of multiple domain names and whether or not they include related keywords.
- Alt Image AttributePart of the tag inserted in html to represent an image on a web page. Often this attribute is overlooked by the human eye, NOT a spider.
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Economy
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Premium
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